Monetization
Learn how to monetize your free tool with ads (primary) and optional paid unlocks (secondary).
Strategy Overview
Free-first approach with ads as primary revenue and realistic projections
Optional Paid Unlocks
Setup Gumroad for optional convenience features (enable when ready)
Ads Setup (Primary Revenue)
Enable at 1,000+ visitors: Carbon, EthicalAds, or AdSense NPA
Analytics Setup
Privacy-first analytics with Umami or Plausible
Unlock Patterns
Implement optional paid features: bulk processing, exports, history
Free-First Monetization
PrivacyStack uses a realistic, sustainable approach:
- Launch your tool completely free (core functionality always free)
- Build SEO traffic for 3-6 months
- Enable ads at 1,000+ visitors/month (primary revenue: 70-90%)
- Add optional paid unlocks if users request features (secondary: 10-30%)
- Build multiple tools for portfolio scale
Realistic expectations: $50-500/month per tool. Ads provide steady baseline, unlocks provide upside.